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Choose Wisely: Personal or Business Brand?

By Amy Ouzoonian

When people ask me to become my brand and say that I can't possibly put MoodConnect in front, I like to ask them, did you need to love Mark Zuckerberg to use Facebook? Nope. I understand that when you haven't built anything outside of you, then of course you are your brand, but in an age when privacy is an issue, it's sometimes better to lead a company championing the product or service. Why? Do you want to give all of yourself all of the time? People are greedy and don't always understand boundaries. Do you really want to put a price tag on your head?

Embracing Authenticity

One of the key components of leading your business as your brand is authenticity. In a world saturated with curated content and polished personas, authenticity stands out. It's about being genuine, transparent, and true to your values. As a leader, your authenticity sets the tone for your business and creates a connection with your audience. It's not just about selling a product; it's about sharing a story and building a community around shared values and experiences.

The Power of Personal Connection

In my journey with MoodConnect, I've realized the importance of personal connection. Your brand is a reflection of your personality, your passions, and your purpose. Understand that you can have personal connection, but be aware that as a leader, your accessibilty is earned. Infusing your personal touch into your business is great, but set boundaries. Not everyone will get to offer their opinions, views, or even suggestions because your time is valuable. Lots of people will try to tell you who you are and who you should be, but only you are going to know what is going to work for you. Once you've created your business identity, remain firm in your purpose and the purpose of your product. This personal connection not only strengthens your brand but also fosters loyalty and trust among your customers.

Navigating the Balance Between Personal and Professional

While leading your business as your brand has its advantages, it's crucial to navigate the balance between your personal and professional life. It's essential to set boundaries and protect your privacy. You don't have to share every aspect of your life to be authentic. Instead, focus on sharing relevant and meaningful content that aligns with your brand's values and goals. Remember, it's about quality, not quantity. The audience you want to have will appreciate your honesty and respect your boundaries. It's ok to not have a huge audience at first. Having a community that is loyal to your brand is going to be more important than catering to everyone's opinions. Everyone is going to have them. If you care more about what the fringe thinks, you're never going to hear the audience you're serving.

Leading your business as your brand is a powerful approach to entrepreneurship. It's about embracing your authenticity, fostering personal connections, and navigating the balance between your personal and professional life. As you embark on this journey, remember to stay true to yourself, be mindful of your boundaries, and always lead with your values. Your company brand is a reflection of who you are, but it is not you. Never sell or share yourself. You are priceless and you can not be bought or sold.

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