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Culture Analytics: How Can It Help Employee Retention?

By Amy Ouzoonian

When you go to the store or go online and make a purchase decision, your decision is affected by something greater than the price or product, there is something far greater attached to that product or service. It's the company and it's the culture behind the company. It's the reason why you always will buy a brand over any other. Culture is everything in our lives and at work. So, why do we consistently disregard culture as a metric and look at everything else when considering why a strategy is or isn't working? If you're having issues with employee retention on your team, I'm talking to you.

I'm not trying to be a bully, so don't run away yet. I really want to talk about Culture Analytics and how it will help you with retaining talent and boosting your employee morale.

Culture Analytics is the process of using data analysis techniques like surveys and feedback analysis tools like MoodConnect to understand, measure, and improve an organization's culture. It's a systematic approach that is ongoing for the life of a company. It combines quantitative and qualitative data to provide insights into the health and dynamics of a workplace environment. Here's a breakdown of what culture analytics involves and why it's important:

  • Data Collection: This can include surveys, feedback tools (like MoodConnect), performance metrics, and even social media analytics. Data points might cover employee engagement, communication patterns, collaboration, and workplace behaviors.

  • Data Analysis: Advanced analytics tools and algorithms are used to analyze the collected data. This can help identify trends, patterns, and correlations that might not be evident from a simple review of the raw data.

  • Insight Generation: The analysis aims to provide actionable insights into the organization's culture. This could include identifying strengths and weaknesses, understanding employee sentiment, and uncovering underlying issues that may impact team dynamics or overall company performance.

  • Strategy Development: Based on these insights, leaders can develop strategies to enhance the organizational culture. This might involve interventions to improve communication, collaboration, employee well-being, diversity and inclusion, and other cultural aspects.

  • Monitoring and Continuous Improvement: Culture analytics is not a one-time activity but an ongoing process. Regular data collection and analysis help monitor the impact of implemented strategies and guide continuous cultural improvement.

The importance of culture analytics lies in its ability to provide an evidence-based approach to understanding and shaping organizational culture. Culture is a key driver of success, and this approach in analyzing Culture analytics helps leaders make informed decisions that can lead to a more engaged, productive, and satisfied workforce. If you want to learn more about Culture analytics and how MoodConnect can help your business to collect anonymous feedback, register for our free event and enter our drawing for a new apple iPad! Registration and attendance is necessary.

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